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Biodiversity Barometer

Key indicator facts

Indicator type

Response

Applicable for national use

Yes

Indicator classification

Operational and included in the CBD's list of indicators

Indicator type

Response

Applicable for national use

Yes

Indicator classification

Operational and included in the CBD's list of indicators

Last update

2016

Coverage

Sub-global

Availability

Freely available

Partners

Ethical biotrade

Union for Ethical Biotrade

Contact point

Indicator description

UEBT published its first Biodiversity Barometer in 2009, as a tool to gauge global consumer awareness and understanding of biodiversity. The biodiversity barometer is recognized by businesses as a valuable source of information. It is also used to track global biodiversity awareness targets that the CBD has set for 2020.

The Biodiversity Barometer indicator measures the level of public awareness of biodiversity in five case countries, and relates to Aichi Target 1.

Related Aichi Targets

Primary target

1

Target 1:

By 2020, at the latest, people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably.

Primary target

1

Target 1:

By 2020, at the latest, people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably.

1

Related SDGs

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GOAL 4 - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

Target 4.7| Relevant indicator

By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development

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GOAL 12 - Ensure sustainable consumption and production patterns.

Target 12.8| Relevant indicator

By 2030, ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature.

E sdg goals icons individual rgb 04

GOAL 4 - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.

E sdg goals icons individual rgb 12

GOAL 12 - Ensure sustainable consumption and production patterns.

E sdg goals icons individual rgb 04
E sdg goals icons individual rgb 12

Other related MEAs and processes

Cites high resolution

CITES

Target 3.2| Relevant indicator

Awareness of the role and purpose of CITES is increased globally.

Cms logo blue4c

CMS

Target 1| Relevant indicator

People are aware of the multiple values of migratory species and their habitats and migratory systems, and the steps they can take to conserve them and ensure the sustainability of any use.

Indicator icon

IPBES Global Assessment Chapters

Chapter 2| Relevant indicator

Status and trends; indirect and direct drivers of change

Chapter 3| Relevant indicator

Progress towards meeting major international objectives related to biodiversity and ecosystem services

Indicator icon

IPBES Regional Assessment Chapters

Chapter 6| Relevant indicator

Options for governance, institutional arrangements and private and public decision-making across scales and sectors

Ramsar.logo

Ramsar

Target 11| Relevant indicator

Wetland functions, services and benefits are widely demonstrated, documented and disseminated.

Target 16| Relevant indicator

Wetlands conservation and wise use are mainstreamed through communication, capacity development, education, participation and awareness.

Cites high resolution

CITES

Cms logo blue4c

CMS

Indicator icon

IPBES Global Assessment Chapters

Indicator icon

IPBES Regional Assessment Chapters

Ramsar.logo

Ramsar

Cites high resolution
Cms logo blue4c
Indicator icon
Indicator icon
Ramsar.logo

Themes

Bip finance

Finance, research and knowledge

View related indicators >
Bip policy

Policy & conservation actions

View related indicators >
Bip finance
Bip policy

Partners

Ethical biotrade

Key indicator facts

Indicator type

Response

Applicable for national use

Yes

Indicator classification

Operational and included in the CBD's list of indicators

Indicator type

Response

Applicable for national use

Yes

Indicator classification

Operational and included in the CBD's list of indicators

Last update

2016

Coverage

Sub-global

Availability

Freely available

Indicator description

UEBT published its first Biodiversity Barometer in 2009, as a tool to gauge global consumer awareness and understanding of biodiversity. The biodiversity barometer is recognized by businesses as a valuable source of information. It is also used to track global biodiversity awareness targets that the CBD has set for 2020.

The Biodiversity Barometer indicator measures the level of public awareness of biodiversity in five case countries, and relates to Aichi Target 1.

Contact point

Graphs / Diagrams

Figure 1. Awareness of biodiversity in Brazil, France, Germany, UK and USA. Source: UEBT, 2014.

Current storyline

Awareness of biodiversity in sampled countries is generally high, particularly in France, Brazil, Colombia, China and Vietnam. Nonetheless, significant discrepancies exist between countries, even within the same region. In particular, the understanding of biodiversity, measured by the number of people able to define the term, is very limited and rarely exceeds 50% (only in China and Brazil). Indeed, the young population seemed to have the best understanding of biodiversity overall, with 48% respondents between 16 and 24 defining the term correctly in 2014. Since 2009, the number of people that provided correct definitions of biodiversity increased from 16% to 26% in Germany, France, UK and USA, though this is appears to be levelling off. The 2010 International Year of Biodiversity campaign was one of the contributing factors to this rise.


Data and methodology

Coverage: Sub-global: five core countries (Brazil, France, Germany, UK, USA). In 2015, research for the UEBT Biodiversity Barometer is conducted in nine countries (Brazil, France, Germany, UK, USA, The Netherlands, Mexico, Ecuador and India) to measure trends in biodiversity awareness.

Since its first edition in 2009, 54,000 consumers in 16 countries have been interviewed (i.e. Brazil, Colombia, China, France, Germany, India, Japan, Peru, South Korea, Switzerland, UK, USA, Vietnam, Mexico, Ecuador and the Netherlands).

Scale: Aggregated from national data

Time series available: 2009 (2010 for Brazil) - 2016

Next planned update: 2017

Possible disaggregations: By gender


National use of indicator

The Biodiversity Barometer has been conducted in 16 countries over the last 5 years. These countries include: Brazil, China, Colombia, France, Germany, India, Japan, Mexico, Peru, Netherlands, South Korea, Switzerland, UK, USA and Vietnam. Biodiversity Barometer summaries from 2009 to 2015 and original datasets are available online http://ethicalbiotrade.org/biodiversity-barometer/.

In the core countries (Brazil, France, Germany, UK and USA), 1000 consumers per country are interviewed every year. Each year, the Biodiversity Barometer features one or several new countries, in which approximately 1000 consumers are interviewed. The Union for Ethical BioTrade (UEBT) plans to revisit those countries to determine the historical development of biodiversity awareness, for instance in 2015 the survey was conducted again in India.

Further resources

Key indicator facts

Indicator type

Response

Applicable for national use

Yes

Indicator classification

Operational and included in the CBD's list of indicators

Indicator type

Response

Applicable for national use

Yes

Indicator classification

Operational and included in the CBD's list of indicators

Last update

2016

Coverage

Sub-global

Availability

Freely available

Partners

Ethical biotrade

Union for Ethical Biotrade

Contact point