In order to monitor the Partnerships effectiveness in awareness raising and communication the 2010 BIP Secretariat will conduct three user needs surveys from 2008 to early 2011. The surveys will be used to assess different aspects of the Partnership and develop action points for improvement. The ‘series’ of surveys will enable the Secretariat to access progress over time and whether actions taken are resulting in improvements in increasing knowledge and understanding of the Partnership within the global conservation community.